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Title: Go red for women 2011 : awareness campaign to educate Singaporean women on cardiovascular disease being their number one killer.
Authors: Khor, Ying Heng.
Lee, Rui Qi.
Lau, Qian Qi.
Yeo, Amos Kaizong.
Keywords: DRNTU::Social sciences::Communication
Issue Date: 2011
Abstract: This paper presents the collaboration between a group of four final-year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University, and the Singapore Heart Foundation. The communications campaign set out to increase the awareness of the issue of cardiovascular disease, the number one killer of women in Singapore, among females aged 25 to 45. This paper includes research that shaped the direction of communication messaging, detailed strategies and mechanics, and a detailed evaluation of the team's efforts.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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Main Report for Go Red For Women 201172.99 MBMicrosoft WordView/Open
Table of Contents for Appendix.pdf
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Table of Contents for Appendix60.12 kBAdobe PDFView/Open
appendix compiled_1.pdf
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Appendix61.76 MBAdobe PDFView/Open

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