The choice movement : provoking change through choice

Abstract

The Choice Movement is an examination of graphic design as social intervention; via social justice strategies targeting invisible urban poverty in Singapore. The Movement seeks to:

1. Make previously esoteric financial information (personal savings plans, the importance of budgets, reducing debt, etc) accessible to the target group 2. Structure said information into simple and comprehensible visuals (simple data information system) and text (clear, uncomplicated English)

Low-income families in Singapore are left with little room for choices in life. The second generation (ages 18 – 29) of low-income families, armed with a better chance at bilingual education and stronger academic skills, are the catalyst in helping their families break out of poverty.

By focusing on providing dignity without painting sad, romantic stories for those who need help in our society, the Choice Movement empowers young adults from low- income families to realize, channel, and exercise informed choices towards a better quality of life; thereby breaking out of the poverty cycle.