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Title: Get the right fit : a health communication campaign to raise awareness on the importance of wearing proper-fitting bras.
Authors: Chew, Rushan.
Hoon, Yifen.
Lau, Beatrice Cheng Wai.
Lee, Zhi Hui.
Keywords: DRNTU::Social sciences::Communication
Issue Date: 2011
Abstract: This paper presents the health communication campaign titled “Get The Right Fit”, a strategic collaboration between four final year students from Nanyang Technological University Wee Kim Wee School of Communication and Information and a leading lingerie company in Singapore, Pierre Cardin Lingerie. The campaign set out to raise awareness on the importance of wearing proper-fitting bras amongst women in Singapore, aged 19 to 25. This report details extensive research on the topic which guided the campaign’s communication objectives, strategies and tactics. It also includes a detailed evaluation of the team’s efforts and the campaign’s effectiveness.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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