The moneychase : a persuasive computer game designed to encourage financial literacy

Abstract

Persuasive technologies can be useful to modify behaviors related to personal financial management. As the field of persuasive technology is focused on developing computing systems that attempt to change attitudes and behavior, review of literature from psychology and health sciences suggest that employing goal-setting in persuasive technologies might be an effective means of supporting behavior change. Several studies showed that financial literacy is positively related to self-beneficial financial behavior, and have suggested that when financial education is developed with input from the individuals themselves, it can improve their knowledge of debt management, savings and budgeting and can influence positive change in those behaviors as well.