Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/44991
Title: Spin on life
Authors: Wee, Thaddaeus Jun Yan
Chew, Kenneth Zhi Jian
Jang, Sheila Hui Xia
Keywords: DRNTU::Social sciences::Communication
Issue Date: 2011
Abstract: This paper presents a marketing campaign undertaken by a group of three final-year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. It includes the research on brand marketing that steered the direction of the campaign, detailed strategies and tactics employed to achieve the client’s objectives, evaluation of the team’s efforts, as well as the valuable lessons the students have learnt from the entire experience.Approached by the client, local brewer Asia Pacific Breweries Singapore, the students were tasked with raising brand awareness amongst the target audience of university students, aged 18 to 25, for one of the client’s brand of beer, Sol. Imported from Mexico, the client wanted the beer to be positioned amongst the young, modern, urban, dynamic and social consumers.
URI: http://hdl.handle.net/10356/44991
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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sci37863.pdf
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FYP Report473.22 kBAdobe PDFView/Open
Appendix final.pdf
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Appendix Full List34.8 MBAdobe PDFView/Open
Appendix D 1 Dec.pdf
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Appendix D 1 Dec14.38 MBAdobe PDFView/Open
Appendix G Viral Tactics.pdf
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Appendix G Viral Tactics2.95 MBAdobe PDFView/Open
Appendix H Full proposal.pdf
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Appendix H Full Proposal9.17 MBAdobe PDFView/Open
Flowchart (Appendix H).pdf
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Appendix H Flowchart50.95 kBAdobe PDFView/Open

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