Please use this identifier to cite or link to this item:
Title: Spin on life
Authors: Wee, Thaddaeus Jun Yan
Chew, Kenneth Zhi Jian
Jang, Sheila Hui Xia
Keywords: DRNTU::Social sciences::Communication
Issue Date: 2011
Abstract: This paper presents a marketing campaign undertaken by a group of three final-year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. It includes the research on brand marketing that steered the direction of the campaign, detailed strategies and tactics employed to achieve the client’s objectives, evaluation of the team’s efforts, as well as the valuable lessons the students have learnt from the entire experience.Approached by the client, local brewer Asia Pacific Breweries Singapore, the students were tasked with raising brand awareness amongst the target audience of university students, aged 18 to 25, for one of the client’s brand of beer, Sol. Imported from Mexico, the client wanted the beer to be positioned amongst the young, modern, urban, dynamic and social consumers.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

Files in This Item:
File Description SizeFormat 
  Restricted Access
FYP Report473.22 kBAdobe PDFView/Open
Appendix final.pdf
  Restricted Access
Appendix Full List34.8 MBAdobe PDFView/Open
Appendix D 1 Dec.pdf
  Restricted Access
Appendix D 1 Dec14.38 MBAdobe PDFView/Open
Appendix G Viral Tactics.pdf
  Restricted Access
Appendix G Viral Tactics2.95 MBAdobe PDFView/Open
Appendix H Full proposal.pdf
  Restricted Access
Appendix H Full Proposal9.17 MBAdobe PDFView/Open
Flowchart (Appendix H).pdf
  Restricted Access
Appendix H Flowchart50.95 kBAdobe PDFView/Open

Page view(s) 50

Updated on Oct 18, 2021

Download(s) 50

Updated on Oct 18, 2021

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.