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Title: The target of harm/help and its effect on moral credits.
Authors: Choo, Xin Ling.
Keywords: DRNTU::Social sciences::Sociology::Social psychology
Issue Date: 2011
Abstract: Moral licensing and moral cleansing are phenomena illustrating that people’s behaviours are due to an inflation or deflation of their self-concepts following a moral act or a transgression respectively. Building on research on these two moral self-regulation processes, this paper sought to find out if these two phenomena are moderated by reciprocity towards the target at which their initial behaviour was directed. It was predicted that reciprocity would be a moderator but results yielded were not significant and therefore not conclusive.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:HSS Student Reports (FYP/IA/PA/PI)

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