Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/45198
Title: | We sing. We dance. We love Celine Jessandra school of performing arts : developing an integrated marketing communications campaign applicable to small enterprises | Authors: | Cai, Shiwei Chen, Clement Muhammad Iqbal Abdul Aziz Primalani Rikesh Chandru |
Keywords: | DRNTU::Social sciences::Communication | Issue Date: | 2011 | Abstract: | Using Integrated Marketing Communication (IMC) theories, this paper seeks to address branding issues faced by a local music establishment, Celine Jessandra School of Performing Arts. Based on research, and the use of brand concepts and methodologies, we seek to identify the challenges our client is facing, culminating in this proposal’s aim to help resolve them.To create a more focused proposal, we segmented the strategies into two aspects. They are re-branding the school, as well as reaching out to its potential audience and cultivating greater awareness. The strategies discussed are geared towards improving brand associations, as well as to help the school achieve specific predetermined goals; including but not limited to – developing a more vibrant, personable and credible image brand, as well as making both its external (mainly) and internal communications more efficient. | URI: | http://hdl.handle.net/10356/45198 | Schools: | Wee Kim Wee School of Communication and Information | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
FYP Report.pdf Restricted Access | Main Report | 1.52 MB | Adobe PDF | View/Open |
Appendix.pdf Restricted Access | Appendix | 32.78 MB | Adobe PDF | View/Open |
Page view(s) 50
576
Updated on Mar 28, 2024
Download(s)
12
Updated on Mar 28, 2024
Google ScholarTM
Check
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.