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Title: Style recurrence for corporate identity using case-base reasoning
Authors: Chen, James YiJun.
Keywords: DRNTU::Engineering::Manufacturing::Product engineering
Issue Date: 2011
Abstract: As the product families of companies carry the corporate identities of the company to the consumers, it is of key importance to each corporation to establish a distinct corporate image to communicate corporate strategy to both internal and external audiences. A large portion of the research in corporate identity lies in conceptual planning and strategy. There has been little research in the area whereby companies can practically apply style recurrence in their product design. Hence, this research aims to construct a methodology for managing corporate identity in product design using case-base reasoning.
Schools: School of Mechanical and Aerospace Engineering 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:MAE Student Reports (FYP/IA/PA/PI)

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