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Title: The power of media attention : media coverage and its impact on merger and acquisition returns.
Authors: Lim, Audry Lixiang.
Tham, Wai Yee.
Keywords: DRNTU::Business::Public relations::Media management
DRNTU::Business::Finance::Mergers and acquisitions
Issue Date: 2011
Abstract: How does media coverage affect the stock price response in the context of acquisition announcements? Using 273 CEO interviews on CNBC that were coincided with acquisition announcements and their control sample of non-interviewed announcements, we find that the dates of CEO interviews relative to the acquisition announcement dates, and the linguistics of these interviews affect investors’ response to acquisition announcements.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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