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Title: Effect of ad interactivity and tool sensory influence on Facebook users : an exploratory study.
Authors: Sng, Cui Xia
Keywords: DRNTU::Business::Marketing::Internet
Issue Date: 2011
Abstract: This exploratory study aims to understand why and which advertising and marketing tools on social networking sites suit budding companies. A total of 203 NTU students were asked to rate their response after viewing Facebook Ads and Tools of varying interactivity and sensory influence featured by a fictitious food company ZoZo. Results indicate that there is no linear relationship between the variables. Implications for research and practice were also discussed.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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