Mice industry in TianJin

Abstract

Being set to become China's third economic powerhouse after Shenzhen and Shanghai Pudong, Tianjin is a destination for many overseas investors. Tianjin has mapped out 9 zones for development of different industrials parks, and one can see her effort and determination to become one of China's economic powerhouses. While developing her industrial parks, drawing investors to work and live in Tianjin, the local government also has policy and plans to develop its MICE industry to serve the companies' need for meetings and conventions. This industry, as seen by our group, has high potential in Tianjin Binhai New Area. Therefore, studying about opportunities and challenges of MICE industry is of our interest.