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|Title:||Relationship dynamics in multilateral joint ventures : a study of multilateral joint venture conflict and cooperation in the Australian Beer Market.||Authors:||Koh, Yak Leng.
Suryo Aji Kumala Soekarno.
Nguyen, Ngoc Son.
|Keywords:||DRNTU::Business||Issue Date:||2011||Abstract:||Joint Venture is a common strategy adopted by companies in the sphere of international businesses. Companies are forming a spider's web of joint venture networks to help support their operations globally. However, these networks are often short lived as what often started out as mutually beneficial business ventures could turn sour. This dissertation explains the conflict of interest and cooperation between Heineken Lion Australia (HLA) and Asia Pacific Brewery (APB) in the contest of dominance over the liquid gold mines of the Australian Premium Beer market segment using the "sibling rivalry" syndrome and "accidental adversaries" systems archetype. As an added bonus this dissertation forecasts that given the complicated conflicting relationships APB has with its sole distributor, the sales of Tiger Beer in Australia will not achieve its full potential.||Description:||69 p.||URI:||http://hdl.handle.net/10356/47326||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Theses|
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