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Title: Marketing in South Korea hospitality and tourism competition and customer intelligence
Authors: Li, Wenhao
Loh, Chee Kai
Feliu, Oscar
Tulsiani Sunil
Keywords: DRNTU::Business::Marketing
Issue Date: 2010
Abstract: The high quality standards and the excellence in the service are key competitive factors in the 5 stars Hotel Industry. Therefore, research the marketing and competitive strategies, and particularly the customer intelligence of the top 5 star hotels we visited in Seoul helped our team to understand how these companies achieve those high standards and excellence.
Description: 103 p.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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