Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/47333
Title: Business and cutural analysis of phonak's late entry into chinese hearing and retail market.
Authors: Lou, Yuqiao.
Lim, Wayne Wei Yuen.
Sim, Meng Khuan.
Koeppl, Wolfgang.
Keywords: DRNTU::Business
Issue Date: 2009
Abstract: In the past decade, we have seen China grow from an inconsequential trading partner into a financial behemoth, now threatening to dominate the global economy for the next decade. Many companies have bled red from investments into China, even global household names Volvo and Dell. So how can companies succeed in China?
Description: 99 p.
URI: http://hdl.handle.net/10356/47333
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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