Meeting of east and west - a case study of freescale semiconctor in TianJin, China.

Abstract

While globalization brings with it many opportunities, it also creates many challenges. In their rush to establish a presence in the Chinese market; many multi-national companies fail to recognize the importance of dealing with cultural differences as a key success factor. In today's international workplace, acquiring and developing cultural intelligence skills are a basis for the mobile executive's success in a culturally diverse environment.