Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/47340
Title: Meeting of east and west - a case study of freescale semiconctor in TianJin, China.
Authors: Nguyen, Quang Vu.
Yu, Albert Haobo.
Wong, Choon Bong.
Chia, Leonard Hsien Ju.
Keywords: DRNTU::Business
Issue Date: 2009
Abstract: While globalization brings with it many opportunities, it also creates many challenges. In their rush to establish a presence in the Chinese market; many multi-national companies fail to recognize the importance of dealing with cultural differences as a key success factor. In today's international workplace, acquiring and developing cultural intelligence skills are a basis for the mobile executive's success in a culturally diverse environment.
Description: 112 p.
URI: http://hdl.handle.net/10356/47340
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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