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Title: Measuring sustainability : a holistic approach for a more sustainable future.
Authors: Chia, Xing Hua.
Swathi Eswaramurthi.
Keywords: DRNTU::Business::Management::Social responsibility
Issue Date: 2012
Abstract: The first half of this paper is a conceptual discussion about the measurement of corporate sustainability. We begin with a discussion about the inadequacy of financial data as a predictor of a company’s future performance and the acute need for measuring corporate sustainability holistically based on the Triple Bottom Line paradigm – Planet, People, Profits (The 3 ‘P’s of sustainability). We then conceptualized the 3 core attributes which an ideal measure of sustainability should possess – Comprehensiveness, Comparability and Credibility (The 3 ‘C’s of measurement). Putting the two together, we assert that an ideal measure of corporate sustainability will holistically assess all 3’P’s of sustainability and incorporate all 3 ‘C’s of measurement. The second half of the paper critically evaluates sustainability rankings as a measure of corporate sustainability. We discovered that none of the existing corporate sustainability rankings holistically integrate the 3 ‘P’s with the 3 ‘C’s. Hence, we integrated the best of the existing rankings – Newsweek’s Green Rankings, CNN Money’s Top 100 Best Companies to Work For rankings and “Fortune’s Global 500 World’s Largest Corporations” ranking – to produce one holistic sustainability ranking. The eventual product of this research is not an ideal sustainability ranking, but the first step towards the creation of one.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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