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|Title:||"Who wants to be a TV star?" : labor market impact of CEO's media visibility||Authors:||Goh, Cai Yun
Gan, David Zheren
Wong, Kenn Kee Wen
|Issue Date:||2012||Abstract:||Does media exposure enhance a CEO's career path further down the road? This paper investigates the impact of media visibility on CEO labour market movements. We utilise the Nielsen Company viewership figures on a sample of 10,133 CNBC interviews by 3,735 unique CEO-firm combinations over the 1997~2009 period to identify these CEOs' media visibility. We then track these CEOs' career movements following the interviews. We find that CEOs with greater media exposure stand a better chance of being scouted by larger public firms, and by firms in a different industry compared to CEOs with lesser media exposure.||URI:||http://hdl.handle.net/10356/48265||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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