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Title: "Who wants to be a TV star?" : labor market impact of CEO's media visibility
Authors: Goh, Cai Yun
Gan, David Zheren
Wong, Kenn Kee Wen
Keywords: DRNTU::Business::Finance::Corporate governance
Issue Date: 2012
Abstract: Does media exposure enhance a CEO's career path further down the road? This paper investigates the impact of media visibility on CEO labour market movements. We utilise the Nielsen Company viewership figures on a sample of 10,133 CNBC interviews by 3,735 unique CEO-firm combinations over the 1997~2009 period to identify these CEOs' media visibility. We then track these CEOs' career movements following the interviews. We find that CEOs with greater media exposure stand a better chance of being scouted by larger public firms, and by firms in a different industry compared to CEOs with lesser media exposure.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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