Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/48354
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dc.contributor.authorChoy, Cailin Cui Fang.
dc.contributor.authorChan, Amos Kin Wah.
dc.contributor.authorTan, Michel Li Ping.
dc.date.accessioned2012-04-05T06:10:48Z
dc.date.available2012-04-05T06:10:48Z
dc.date.copyright2012en_US
dc.date.issued2012
dc.identifier.urihttp://hdl.handle.net/10356/48354
dc.description.abstractAs credit spending proliferates in Singapore today, youth credit card ownership is also on the rise. The relaxation of regulations by the Monetary Authority of Singapore has allowed banks to target a younger generation with new credit card plans. This study aims to investigate the various aspects of the credit card usage patterns for tertiary students in Singapore, and to evaluate the market opportunity in this area. Our self-administered survey with 609 respondents allows tertiary student owners of credit cards to be profiled by demographics and spending habits—financial and credit management is important to gauge the health of tertiary students’ account balances. Polytechnic and university students constitute a majority of the market. Through a two-step cluster analysis, their preferences and demands have been identified. We suggest that banks focus on establishing cards that are accompanied with discounts and perks that are relevant to youths and to create an online platform of communication.en_US
dc.format.extent84 p.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Business::Marketing::Consumer behavioren_US
dc.titleCredit card market opportunity analysis of tertiary students in Singapore.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
dc.description.degreeBUSINESSen_US
dc.contributor.supervisor2David Yew Kai Sinen_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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