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Title: A typeface at a time.
Authors: Liu, Danielle Lik Wa.
Keywords: DRNTU::Visual arts and music
Issue Date: 2012
Abstract: The power of the image possesses a controlling influence over the subconscious mind of the viewer. Non-design literate communities / individuals fail to fathom the importance of a poster, or the significance of detail in an advertisement. A low regard is held for the creative community – as long as the message is legible, the rest is a secondary issue to be reckoned with. Not only does this cripple the potential capacity of visual media, it also undermines the power of graphic elements – in this case, typography. Educating the public on fundamental typefaces would perhaps reduce visual insensitivity, and instigate a legitimate respect for design.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:ADM Student Reports (FYP/IA/PA/PI)

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