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Title: Design language in packaging.
Authors: Wijaya, Merwyn.
Keywords: DRNTU::Visual arts and music::Design::Product
Issue Date: 2012
Abstract: Packaging in the beverage industry plays a unique role due to the liquid nature of the product. It does not merely serve as a container, but also gives form to its content, consequently conveying the image and conceptualizing the qualities of the product. Craid is a fictitious brand of Irish beer that is designed based on this essential role. Its name is derived from the word 'cairdeas', which means friendship in Irish. It proposes a new ritual that takes inspiration from the act of breaking bread to share with others, celebrating the bond that they have.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:ADM Student Reports (FYP/IA/PA/PI)

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