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Title: Live it up without drinking up! ladies night out! 2012.
Authors: Koh, Carina Fang Ting.
Koh, Clarice Jingping.
Kwok, Denise Pei Wen.
Tan, Angeline.
Keywords: DRNTU::Social sciences::Mass media
DRNTU::Social sciences::Communication::Communication theories and models
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2012
Abstract: This paper presents the “Ladies Night Out! 2012” (LNO) project, a responsible drinking health campaign undertaken by four final year undergraduates from the Nanyang Technological University Wee Kim Wee School of Communication and Information. This campaign is primarily targeted to reach female youths in Singapore, aged 18-25 years old. LNO aims to build a larger community of responsible and aware drinkers. This report covers LNO campaign plans and key strategies used. Post-campaign evaluation provides an insight to the effectiveness of the campaign, and the campaign’s future directions are explored.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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