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dc.contributor.authorCheong, Yiling
dc.contributor.authorLim, Sarah Yu Tian
dc.contributor.authorPhua, Jamie Hui En
dc.contributor.authorXiao, Joanne Qiu'En
dc.description.abstractThis paper details the collaborative efforts between Project Raw Gems team and the Autism Resource Centre (Singapore). This campaign aims to raise awareness about autism in Singapore, and educate target publics about the employability potential of people with autism, if they are given proper training and support. To do this, the team organised a public communications campaign that targets three distinct publics – employers, family caregivers and the general public. The fulfilment of these objectives demands the pre-requisites of research, publicity, event planning and evaluation. Therefore, this campaign employs a variety of these measures, which form the components of a strategic public communications campaign. The report incorporates a survey of the current situation in Singapore, which is supplemented by formative research, followed by campaign strategies, execution and finally, results and reflection.en_US
dc.format.extent62 p.en_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Social sciences::Communication::Promotional communication::Communication campaignsen_US
dc.titleProject raw gems : a campaign to promote the employment of people with autism in Singaporeen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorShin Wonsun
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
dc.contributor.supervisor2Melina Chuaen_US
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Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)
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Final Report 628.84 kBAdobe PDFView/Open
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List of Appendices15.68 MBAdobe PDFView/Open

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