Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/49836
Title: Mobile data analytics
Authors: Lim, Bi Deng.
Keywords: DRNTU::Engineering::Electrical and electronic engineering::Computer hardware, software and systems
Issue Date: 2012
Abstract: With the increased usage of smartphones in the world, companies are making use of this important media to relate with the consumers. This can be shown by the rising development of mobile applications, mobile access to the internet and social medias. Along with engaging mobile features and functions for consumers, the companies are targeting mobile commerce to extract transaction data for analysis. It will be beneficial to them when they will be able to predict the consumers' behaviors. This project aims to use the functions of the smartphone to enhance the experience of the users such as geolocation services. The user will be able to receive advertisements of the participating stalls when near a shopping mall. The retrieval of the advertisements will be done by the semantic ontology and hence it will find the relevant match to outputs.
URI: http://hdl.handle.net/10356/49836
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:EEE Student Reports (FYP/IA/PA/PI)

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