Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/50343
Title: A public relations campaign to promote arts and culture in Singapore in collaboration with Nerf Creative.
Authors: Zhang, Yunxi.
Tsen, Audrey Si Jia.
Tee, Hui Sheng.
Cheng, Xin Yi.
Keywords: DRNTU::Humanities::General
Issue Date: 2012
Abstract: This paper presents the promotional campaign for art and design collective “Float Like A Butterfly, Sting Like A Bee” (FLABSLAB), an initiative between four final year students from Nanyang Technological University Wee Kim Wee School of Communication and Information and advertising agency Nerf Creative Pte Ltd, in Singapore. The campaign set out to raise awareness of the toy art culture scene through curated exhibitions amongst PMEBs in Singapore, aged 25 to 40. This report details holistic research on the topic which guided the campaign’s communication objectives, marketing strategies and tactics. It also includes a detailed evaluation of the team’s efforts and campaign’s effectiveness.
URI: http://hdl.handle.net/10356/50343
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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