Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/50918
Title: Social influence and how online and offline settings affect it.
Authors: Lye, Wei Xin.
Keywords: DRNTU::Social sciences
Issue Date: 2012
Abstract: The study aimed to find out individuals’ preference of normative and informational social influences in online and offline conditions and whether the types of social influences adopted by individuals would have an effect on their self-esteem level. Participants (N = 42) were randomly assigned to either online or offline condition to discuss a judgmental issue. Their response to the discussion was recorded and their self-esteem level was assessed using Rosenberg Self-Esteem Scale (RSES). Results showed that normative social influence was significantly more evident than informational social influence in online discussion as compared to offline discussion. However, types of social influences adopted by the individuals did not affect their self-esteem level significantly. This result remained the same in both online and offline conditions. The discussion considered possible explanations behind current findings, implications and future research direction.
URI: http://hdl.handle.net/10356/50918
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:HSS Student Reports (FYP/IA/PA/PI)

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