Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/51386
Title: | Factors influencing singaporean youth travellers' purchase intention of travel accommodation. | Authors: | Yeo, Jia Wei. Ho, Yan Yi. Lee, Lynnette Min Hui. |
Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2013 | Abstract: | The purpose of this study was to investigate the relationship and significance of the five factors: price, physical atmosphere, service quality, accessibility and corporate identity, with Singaporean youth travellers’ purchase intention of travel accommodation. Data were collected from Singaporean youths aged 18 to 29 and factor analysis, correlation analysis and multiple regression analysis were then used to uncover the relationship between the five factors and purchase intention. The results revealed that price, accessibility and service quality have significant and positive relationships with a Singaporean youth traveller’s purchase intention of travel accommodation. Price was found to be the forerunner in influencing their purchase intention. Corporate identity and physical atmosphere were found to have insignificant influence on purchase intention. This study concludes with the implications of the findings and our recommendations for future research. | URI: | http://hdl.handle.net/10356/51386 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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File | Description | Size | Format | |
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NBS5397.pdf Restricted Access | Main article | 1.84 MB | Adobe PDF | View/Open |
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