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Title: A case study research on Carrefour in China and South Korea : institutional theory in the study of retail multinational corporations.
Authors: Phua, Shu Jing.
Goh, Kai Ern.
Tan, Amy Jin Ting.
Keywords: DRNTU::Business::International business::Retail
Issue Date: 2013
Abstract: This paper aims to examine the applicability of institutional theory to multinational corporations (MNCs). In particular, we focus on the provocations raised by Kostova, Roth and Dacin (2008).In this paper, a case study of Carrefour’s cross-border operations in South Korea and China is used. Institutional pressures experienced by Carrefour at various levels are examined and subsequently compared with Kostova et al’s (2008) provocations. We then attempt to reconcile the differences in strategies employed in the host countries. Based on our conclusion, we raised several managerial implications for MNCs in relation to their internationalization.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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