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Title: Starhub : re-inventing a traditional pay-TV model
Authors: Loon, Melissa Shu Juan
Pay, Valerie Shieu Chen
Leong, Leon Seng Keen
Keywords: DRNTU::Business::Information technology::Decision-making
Issue Date: 2013
Publisher: Nanyang Technological University
Abstract: The case explores the impact of breakthrough technology advancements and evolving consumer trends on StarHub’s pay-TV business unit. Strong relationships with content owners and well-suited consumer offerings were key to StarHub pay-TV’s success. Yet, a change in the underlying concept of entertainment has altered the relationships between StarHub and its key stakeholders. The case explores how StarHub can re-align its pay-TV business to tap on new critical success factors in the future.
Rights: Nanyang Technological University
Fulltext Permission: embargo_restricted_20230327
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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5.01 MBMicrosoft WordUnder embargo until Mar 27, 2023

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