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|Title:||Analysis on the gift buying behaviour of Singaporeans||Authors:||Cham, Vivien Pei See
Ng, Sherie Chern Nee
Tham, Raphael Kim Leong
|Keywords:||DRNTU::Business||Issue Date:||1996||Abstract:||Gift giving is a perennial activity. It serves a vital role in creating and maintaining social relationships. It is with this understanding that the authors decide to embark on a study into the gift industry of Singapore. The main thrust of this report is to uncover: 1) The social dimension (consumer buying behaviour) of the gifts industry, 2) The potential of direct marketing in the gift industry, 3) Marketing strategies for a newcomer in this industry.||URI:||http://hdl.handle.net/10356/51598||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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