Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/51598
Title: Analysis on the gift buying behaviour of Singaporeans
Authors: Cham, Vivien Pei See
Ng, Sherie Chern Nee
Tham, Raphael Kim Leong
Keywords: DRNTU::Business
Issue Date: 1996
Abstract: Gift giving is a perennial activity. It serves a vital role in creating and maintaining social relationships. It is with this understanding that the authors decide to embark on a study into the gift industry of Singapore. The main thrust of this report is to uncover: 1) The social dimension (consumer buying behaviour) of the gifts industry, 2) The potential of direct marketing in the gift industry, 3) Marketing strategies for a newcomer in this industry.
URI: http://hdl.handle.net/10356/51598
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
ChamPeiSeeVivien96.pdf
  Restricted Access
6.77 MBAdobe PDFView/Open

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.