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Title: The influence of message frame valence on children in Singapore
Authors: Chan, Aileen Peck Yen
Koh, Isaac Wee Min
Yan, Lye Fong
Keywords: DRNTU::Business
Issue Date: 1996
Abstract: Children have been a constant target of various Marketers and Advertisers in promoting their products. Therefore, children nowadays have been subjected to numerous forms of advertising messages through the mass media. This situation has prompted educationalists and authorities to question the effects of these influences on children’s impressionable minds. Thus it is the purpose of this study to investigate the effects of different message frame valences on children.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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