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|Title:||The influence of message frame valence on children in Singapore||Authors:||Chan, Aileen Peck Yen
Koh, Isaac Wee Min
Yan, Lye Fong
|Keywords:||DRNTU::Business||Issue Date:||1996||Abstract:||Children have been a constant target of various Marketers and Advertisers in promoting their products. Therefore, children nowadays have been subjected to numerous forms of advertising messages through the mass media. This situation has prompted educationalists and authorities to question the effects of these influences on children’s impressionable minds. Thus it is the purpose of this study to investigate the effects of different message frame valences on children.||URI:||http://hdl.handle.net/10356/51769||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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