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Title: Awareness of the franchising concept (Awareness and promotion of the franchising concept amongst retailers in HDB estates).
Authors: Cheong, Sook Fun.
Ng, Eugene Keng Lin.
Yong, Hsin Ning.
Keywords: DRNTU::Business::Accounting
Issue Date: 1996
Abstract: There are two objectives to this report. Firstly, it is to ascertain the level of awareness of the franchising concept amongst small and medium-sized retailers in the HDB estates. Secondly, it is to make recommendations to the Franchise Development Centre (FDC) on how to market the concept based on our research findings.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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