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Title: American Express from a strategic perspective.
Authors: Tan, Wei Li.
Wong, Jia Qing.
Ong, Alvin Wee Kian.
Keywords: DRNTU::Business
Issue Date: 2013
Abstract: In the recent few years, in a bid to increase income, AmEx has diversified its businesses through prepaid cards, targeting the mass market, engaging small business owners and various social media strategy. While these strategies have been successful in generating record profits for the company, the question remains on whether it is the right long term strategy. AmEx is also facing considerable threats on several fronts. The proliferation of near field communication technology has brought about new ways of making payment, and that one day AmEx's credit cards might one day turn obsolete. In a landscape once dominated by the big 3 payment networks: Visa, MasterCard and AmEx, China’s emergence as a major economy has brought about a new player that is rapidly gaining market share: China UnionPay. The shift from traditional in-store shopping towards e-commerce has caught many retailers off-guard. Given that AmEx earns its fees from retailers when people use AmEx’s cards to purchase in-store, AmEx will be hit considerably if it doesn’t have a well-sound strategy to adapt to e-commerce. Beyond the record earnings is a company that is facing threats on all fronts, and these problems are just the tip of the iceberg. In this report we will be examining the issues that AmEx is facing, and propose future strategies.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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