Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/51951
Title: Market strategy for Ben and Jerry's homemade, Inc. into Singapore.
Authors: Goh, Mei Fern.
Loh, Ley Ley.
Ting, Lee Hoon.
Keywords: DRNTU::Business::Marketing
Issue Date: 1996
Abstract: This project focuses on the formulation of market strategies for Ben & Jerry’s Homemade, Inc. in Singapore. Section A consists of research objectives and methodology. Section B gives an introduction on ice cream and yogurt. Section C discusses the company profile of Ben & Jerry’s Homemade, Inc.. In Section D, we analyze the Macroenvironment which consists of socio-cultural environment, economic environment, ecological environment, political and legal environment, as well as technological environment. In Section E, we discuss the Microenvironment which includes customers, competitors, distribution, company and public. Finally, in Section F, we make recommendations on the market strategies for Ben & Jerry’s ice cream and yogurt.
URI: http://hdl.handle.net/10356/51951
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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