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Title: The Bureaucracy for the Recognition of Achievement and Greatness (B.R.A.G) – a satirical social commentary on narcissistic parents and their ‘Trophy Kids’ in Singapore society.
Authors: Lim, Jonathan Wei.
Keywords: DRNTU::Visual arts and music
Issue Date: 2013
Abstract: My final year project Strive for The Bureaucracy for the Recognition of Achievement and Greatness (B.R.A.G) is a reaction to the rising trend of narcissistic parenting in Singapore – a worrying phenomenon that is often denied, or simply dismissed as kiasuism2 and a right by the perpetrators. My observations and research prompted me to create The Bureaucracy for the Recognition of Achievement and Greatness: an exploration of graphic design as social commentary; via a creative satirical campaign targeting the issue of narcissistic parenting in Singapore. Focusing on narcissistic parents’ obsession with the quantifiable achievement of their kids, and the questionable motives of such a quest, the B.R.A.G is a pseudo company that not only highlights the over-achiever mentality but also encourages the brazen public display of it.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:ADM Student Reports (FYP/IA/PA/PI)

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