Product portfolio planning with customer-engineering interaction
View/ Open
Author
Zhang, Yiyang
Date of Issue
2006School
School of Mechanical and Aerospace Engineering
Abstract
A critical decision facing many companies across many industries is the selection of an optimal mix of product attributes to offer in the marketplace, which is referred to as product portfolio planning. Product portfolio planning generally involves two stages, namely portfolio identification and optimization. The former aims to capture and understand customer needs effectively and accordingly to transform them into specifications of product offerings. The latter concerns how to determine an optimal mix of these identified offerings to offer in the marketplace.
Subject
DRNTU::Engineering::Manufacturing::Production management
Type
Thesis
Rights
Nanyang Technological University
https://doi.org/10.32657/10356/5266
Get published version (via Digital Object Identifier)