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Title: Product portfolio planning with customer-engineering interaction
Authors: Zhang, Yiyang
Keywords: DRNTU::Engineering::Manufacturing::Production management
Issue Date: 2006
Source: Zhang, Y. Y. (2006). Product portfolio planning with customer-engineering interaction. Doctoral thesis, Nanyang Technological University, Singapore.
Abstract: A critical decision facing many companies across many industries is the selection of an optimal mix of product attributes to offer in the marketplace, which is referred to as product portfolio planning. Product portfolio planning generally involves two stages, namely portfolio identification and optimization. The former aims to capture and understand customer needs effectively and accordingly to transform them into specifications of product offerings. The latter concerns how to determine an optimal mix of these identified offerings to offer in the marketplace.
DOI: 10.32657/10356/5266
Rights: Nanyang Technological University
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:MAE Theses

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