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Title: The Singaporean fairytale : a fertility education campaign to educate Singaporean young adults on the importance of understanding their fertility health.
Authors: Chan, Luo Er.
Quek, Joanne.
Wang, Wilson Liang Yau.
Chung, Hannah Ai Rong.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2013
Abstract: This paper presents “The Singaporean Fairytale”, a fertility awareness and education public communication campaign by four final year students from the Wee Kim Wee School of Communication and Information. Aimed at young adults aged 21- 30, the campaign hopes to empower them with fertility knowledge to help them make more informed decisions towards future family planning. The creative concept of using fairytales gives the campaign a holistic approach where related issues such as marriage, family and personal choices are discussed. The report includes a summary of research that shaped the strategy, detailed presentation of the execution and evaluation of the overall outcome.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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