Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/52936
Title: | The Singaporean fairytale : a fertility education campaign to educate Singaporean young adults on the importance of understanding their fertility health. | Authors: | Chan, Luo Er. Quek, Joanne. Wang, Wilson Liang Yau. Chung, Hannah Ai Rong. |
Keywords: | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns | Issue Date: | 2013 | Abstract: | This paper presents “The Singaporean Fairytale”, a fertility awareness and education public communication campaign by four final year students from the Wee Kim Wee School of Communication and Information. Aimed at young adults aged 21- 30, the campaign hopes to empower them with fertility knowledge to help them make more informed decisions towards future family planning. The creative concept of using fairytales gives the campaign a holistic approach where related issues such as marriage, family and personal choices are discussed. The report includes a summary of research that shaped the strategy, detailed presentation of the execution and evaluation of the overall outcome. | URI: | http://hdl.handle.net/10356/52936 | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
Files in This Item:
File | Description | Size | Format | |
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SCI_12:013.pdf Restricted Access | FYP Report | 2.52 MB | Adobe PDF | View/Open |
SCI_12:013a.pdf Restricted Access | Appendix | 194.85 MB | Adobe PDF | View/Open |
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