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|Title:||The Singaporean fairytale : a fertility education campaign to educate Singaporean young adults on the importance of understanding their fertility health.||Authors:||Chan, Luo Er.
Wang, Wilson Liang Yau.
Chung, Hannah Ai Rong.
|Keywords:||DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns||Issue Date:||2013||Abstract:||This paper presents “The Singaporean Fairytale”, a fertility awareness and education public communication campaign by four final year students from the Wee Kim Wee School of Communication and Information. Aimed at young adults aged 21- 30, the campaign hopes to empower them with fertility knowledge to help them make more informed decisions towards future family planning. The creative concept of using fairytales gives the campaign a holistic approach where related issues such as marriage, family and personal choices are discussed. The report includes a summary of research that shaped the strategy, detailed presentation of the execution and evaluation of the overall outcome.||URI:||http://hdl.handle.net/10356/52936||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Student Reports (FYP/IA/PA/PI/CA)|
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