Project sapling.

Abstract

This paper presents the campaign “Project Sapling”, a movement for environmental

education of the young by four final year students from the Wee Kim Wee School of

Communication.

Targeted at preschool students aged 4-6, this campaign aims to increase

environmental awareness of preschool children in Singapore through a structured

framework of activities devised with reference to psychological theories on children’s

education. It is designed to be a pilot to initiate green education as part of the

preschool curriculum and engaged kindergarten children through hands-on learning

experiences, culminating in an exhibition to reach out to a wider audience.

This paper consists of primary and secondary research that was used to create the

programme framework, an outline of the campaign execution and strategy. It also

includes an evaluation on the campaign effectiveness after its culmination and both

pre-surveys and post-surveys were used in our evaluation to analyze informational

and attitudinal change, along with quantitative data from on-ground initiatives.

Finally, it lists future recommendations for sustainability and an appendix to support

the main text with original documents, collaterals, along with tables and charts.