Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/53071
Title: The impact of sunk cost effects on decision making.
Authors: Chia, Choon Beng.
Keng, Kok Sing.
Lee, Cheow Hon.
Keywords: DRNTU::Business::Accounting
Issue Date: 1996
Abstract: Prior research has shown that when making decisions to carry on a project, decision-makers tend to be influenced by their prior investments. Since prior investments are irrelevant to current investment decisions (Horngren, Foster and Data, 1994), this implies that consideration of sunk cost is non-normative. This sunk cost phenomenon is the subject of our study.
URI: http://hdl.handle.net/10356/53071
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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