Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/53486
Title: Avast! Southeast Asia market entry plan : expanding the customer base in Asia
Authors: Alfonsus Bayu Asmara
Lim, Fong Keong
Norhayati Haron
Shue, Pei Soon
Keywords: DRNTU::Business
Issue Date: 2012
Abstract: This Business Study Mission (BSM) report aims to provide value-add recommendations to avast!, a Czech company, that intends to expand its customer base of freemium anti-virus software further into Asia.
URI: http://hdl.handle.net/10356/53486
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

Files in This Item:
File Description SizeFormat 
AlfonsusBayuAsmara12_a.pdf
  Restricted Access
26.03 MBAdobe PDFView/Open
AlfonsusBayuAsmara12_b.pdf
  Restricted Access
28.23 MBAdobe PDFView/Open

Page view(s)

320
checked on Oct 1, 2020

Download(s)

7
checked on Oct 1, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.