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Title: Corporate social responsibility in the media : effectiveness of agenda building in Singapore.
Authors: Lee, Mui Hean.
Keywords: DRNTU::Social sciences::Communication
Issue Date: 2012
Abstract: This study investigates practitioners’ and journalists’ perception of CSR communication and the current state of CSR reporting in Singapore using the agenda building framework. The framework depicts how information residing within an organization gets translated to actual media content via journalists.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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