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|Title:||Corporate social responsibility in the media : effectiveness of agenda building in Singapore.||Authors:||Lee, Mui Hean.||Keywords:||DRNTU::Social sciences::Communication||Issue Date:||2012||Abstract:||This study investigates practitioners’ and journalists’ perception of CSR communication and the current state of CSR reporting in Singapore using the agenda building framework. The framework depicts how information residing within an organization gets translated to actual media content via journalists.||URI:||http://hdl.handle.net/10356/53660||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Theses|
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