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dc.contributor.authorLim, LiHong
dc.contributor.authorTeng, Ying Ying
dc.contributor.authorTai, Lester Fook Ming
dc.description.abstractWhat are the factors that enable some supermarkets to charge a higher price for the same product? How does this influence consumer purchasing behaviour? In this paper, price indexes are constructed using primary price data on a basket of 81 goods to provide evidences of spatial price discrimination practised by supermarket retailers. These price indexes include normal prices and final prices as well as the exclusion of house brand product prices. Our study has identified four main factors namely geographical characteristics, chain characteristics, competition and location, which contribute to the price variations. Our main findings could be summed up as follow: (1) Geographical location of the supermarket affects the pricing decisions of supermarket chains. In particular, supermarkets charge higher prices in higher income, higher population density and non-neighbourhood areas. (2) Supermarket retailers adopt different pricing strategies by targeting different segments of consumers. Furthermore, from the survey conducted, shoppers' demographics were shown to affect their purchasing behaviour. Given these findings, supermarket prices are shown to be different across districts and chains.en_US
dc.format.extent122 p.en_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Social sciencesen_US
dc.titlePrice variation across supermarkets in Singaporeen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorGiovanni Ko
dc.contributor.schoolSchool of Humanities and Social Sciencesen_US
dc.description.degreeBachelor of Artsen_US
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Appears in Collections:HSS Student Reports (FYP/IA/PA/PI)
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