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Title: Accounting knowledge, quantification, and budget effects on the sunk cost fallacy.
Authors: Ang, Geok Lan
Lee, Ngai Hon
Tan, Wee Sze
Keywords: DRNTU::Business::Accounting
Issue Date: 1994
Abstract: In this study, we investigate the factors that may reduce the sunk cost fallacy. Based on the results of experiments conducted with undergraduates in NTU & NUS, we concluded that the sunk cost effect can be reduced: (1)by accounting knowledge; (2)by quantification of future returns; & (3)when the project costs exceed the budget given.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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