Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/55417
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dc.contributor.authorAng, Geok Lan
dc.contributor.authorLee, Ngai Hon
dc.contributor.authorTan, Wee Sze
dc.date.accessioned2014-03-03T09:03:25Z
dc.date.available2014-03-03T09:03:25Z
dc.date.copyright1994en_US
dc.date.issued1994
dc.identifier.urihttp://hdl.handle.net/10356/55417
dc.description.abstractIn this study, we investigate the factors that may reduce the sunk cost fallacy. Based on the results of experiments conducted with undergraduates in NTU & NUS, we concluded that the sunk cost effect can be reduced: (1)by accounting knowledge; (2)by quantification of future returns; & (3)when the project costs exceed the budget given.en_US
dc.format.extent64 p.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Business::Accountingen_US
dc.titleAccounting knowledge, quantification, and budget effects on the sunk cost fallacy.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorTan Hun Tongen_US
dc.contributor.schoolNanyang Business Schoolen_US
dc.description.degreeACCOUNTANCYen_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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