Please use this identifier to cite or link to this item:
Title: Advertising & promotion program for mediamagic
Authors: Chua, Hazel Soh Imm
Tan, Wei Lyn
Yang, Ming
Keywords: DRNTU::Business::General
Issue Date: 1994
Abstract: The success of a company does not just depend on developing the right product, selling it at the right price and place. Besides these, it needs to communicate its offers to the target market in order to persuade them to buy its products. Effective communication through an Advertising and Promotion (A&P) program is often a prerequisite for successful marketing. This program would distinguish the company’s products from its competitors’, which is important due to the intense competition it faces in the industry.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
Main Report10.25 MBAdobe PDFView/Open

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.