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https://hdl.handle.net/10356/55462| Title: | Advertising & promotion program for mediamagic | Authors: | Chua, Hazel Soh Imm Tan, Wei Lyn Yang, Ming |
Keywords: | DRNTU::Business::General | Issue Date: | 1994 | Abstract: | The success of a company does not just depend on developing the right product, selling it at the right price and place. Besides these, it needs to communicate its offers to the target market in order to persuade them to buy its products. Effective communication through an Advertising and Promotion (A&P) program is often a prerequisite for successful marketing. This program would distinguish the company’s products from its competitors’, which is important due to the intense competition it faces in the industry. | URI: | http://hdl.handle.net/10356/55462 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| CHUA_SOH_IMM_HAZEL_1994.pdf Restricted Access | Main Report | 10.25 MB | Adobe PDF | View/Open |
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