Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/55476| Title: | Survey of marketing research in Singapore | Authors: | Chin, Wey Chwan Tan, Shao Chong Tiang, Chee Huat |
Keywords: | DRNTU::Business::Marketing | Issue Date: | 1994 | Abstract: | Marketing research which was introduced to Singapore only in the 60s is a relatively new field in the Singapore business scene. The group’s primary purpose in initiating a report on this subject is to gain a better understanding of the local corporate perception of marketing research as well as its likely role in the future. | URI: | http://hdl.handle.net/10356/55476 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| CHIN_WEY_CHWAN_1994.pdf Restricted Access | Main Report | 12.58 MB | Adobe PDF | View/Open |
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