Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/55504
Title: A study on the consumers' perception of stockmart
Authors: Ho, Siew Lan
Lee, Wai Leng
Ng, Ai Gek
Keywords: DRNTU::Business::Marketing
Issue Date: 1994
Abstract: The increasingly competitive retail sector in Singapore has prompted retailers to become interested on consumers’ perception of stores and products. It is believed that this perception can affect consumer buying behaviour, and eventually, affect the retailers’ business.
URI: http://hdl.handle.net/10356/55504
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
HO_SIEW_LAN_1994.pdf
  Restricted Access
Main Report9.03 MBAdobe PDFView/Open

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.