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|Title:||A study on the consumers' perception of stockmart||Authors:||Ho, Siew Lan
Lee, Wai Leng
Ng, Ai Gek
|Keywords:||DRNTU::Business::Marketing||Issue Date:||1994||Abstract:||The increasingly competitive retail sector in Singapore has prompted retailers to become interested on consumers’ perception of stores and products. It is believed that this perception can affect consumer buying behaviour, and eventually, affect the retailers’ business.||URI:||http://hdl.handle.net/10356/55504||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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