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Title: A study on the consumers' perception of stockmart
Authors: Ho, Siew Lan
Lee, Wai Leng
Ng, Ai Gek
Keywords: DRNTU::Business::Marketing
Issue Date: 1994
Abstract: The increasingly competitive retail sector in Singapore has prompted retailers to become interested on consumers’ perception of stores and products. It is believed that this perception can affect consumer buying behaviour, and eventually, affect the retailers’ business.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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