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Title: An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions
Authors: Lee, Dorothy Jing
Wong, Siu Mun
Yue, Yean Feng
Keywords: DRNTU::Business::General
Issue Date: 1994
Abstract: Much research has been done to identify the underlying constructs that influence consumers’ value perceptions of supermarkets. This exploratory study aims to investigate the relationship between store-related stimuli and the consumer’s perception of price, quality and value in the local supermarket scene e.g., Cold Storage, NTUC Fairprice and Yaohan. Various important store attributes have been identified to provide an insight into how retailers can differentiate their supermarkets from competitors.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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