Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/55566
Title: Marketing a non-profit organisation - community chest.
Authors: Cheong, Winnie Mong Khim
Chua, Tuan Hong
Ng, Yee San
Keywords: DRNTU::Business
Issue Date: 1995
Abstract: Non-profit organisations (NPOs) may differ from business enterprises in a number of aspects such as in their organisational hierarchy and characteristic of managers and staff. However, the general concept of marketing still applies as an NPO can be seen as one that sells a cause. Donations to a charity organisation, thus, constitutes a transaction rather than a transfer, with the donor gaining a sense of satisfaction from his action. NPOs do not just appear in society out of the blue. They generally evolve from friendly neighbours helping out one another to the society’s rich providing certain public facilities and finally to government-managed public systems.
URI: http://hdl.handle.net/10356/55566
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
CHEONG_MONG_KHIM_WINNIE_1995.pdf
  Restricted Access
Main Report7.05 MBAdobe PDFView/Open

Page view(s) 50

137
Updated on Nov 25, 2020

Download(s) 50

7
Updated on Nov 25, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.