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Title: Market research on the car rental industry in Singapore
Authors: Ghee, Siew Foong
Lam, Hock Choon
Teo, Dennis Chee Kian
Keywords: DRNTU::Business::Finance::Banking
Issue Date: 1995
Abstract: In Singapore, it has been established that no study has been conducted on car renters and their attitudes towards renting vehicles. The main purpose of this study then, is to determine the pertinent factors that car renters consider as important in the selection of their car hire companies. Additionally, the study will attempt to determine whether the backgrounds of car renters have an influence on their selection criteria. In order to achieve these objectives, an analysis of the factors and car renter’s behaviour has been carried out.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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